Sustainability

Sustainability is the act that a business follows in order to have no negative impact on the environment, community and society. Ways that a business can be sustainable include using recycled paper and reusing materials.


To this day, it is in no doubt that the world produces too much garbage. Starbucks has an example of a sustainability program. It is called the Shared Planet program. With this program, the company's goal is to reduce the amount of paper cups being used. By bringing your own reusable mug for coffee, you receive a discount of 10 cents on your drink purchase and they state that with the customer's contribution, over 600,000 trees will be saved in 50 years time. To me, Starbucks' effort does make profit off of their campaign. Because more and more people are willing to bring their own mugs to the coffee shop, that  means that the company itself can reduce their costs on paper cups which, correspondingly, brings up their profits. As a customer, this program actually does affect me and my buying habits. Because I know that Starbucks is a sustainable business, I will support them by buying their products. As a stakeholder, Starbucks also attracts me with their campaign, as it means more profits.
http://www.starbucks.com/thebigpicture